Meet our startups
LEAD LAKE NONA

Meet our startups

Our leAD Lake Nona program received 442 applications from 44 countries– only six startups made it. It's time to meet them!

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leAD Lake Nona
LIVE FORWARD

leAD Lake Nona

We set out to shape the future of living by accelerating startups through a six-month-long program!

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ADvantage Fund
WHATEVER IT TAKES

ADvantage Fund

The ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports.

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Join leAD.
PASS IT ON.

Join leAD.

Inspired by Adi Dassler, leAD has three three investment vehicles – Academy, Portfolio, and ADvantage Fund.

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leAD Portfolio
PASSION FOR SPORTS

leAD Portfolio

The leAD Portfolio invests in startups coming out of the Academy and provides direction and guidance for follow-on investments.

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leAD Berlin
PASSION FOR SPORTS

leAD Berlin

Our Academy program in Berlin boosts startups from seed to fully functioning profitable ventures. Applications are now open!

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OUR ECOSYSTEM

What we do.

leAD Sports & Health Tech Partners takes startups from an idea to Series A.

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Pre-seed and seed

The leAD Sports & Health Tech Academy is designed to support and grow early-stage sports & health tech startups around the globe.

Seed stage

Our leAD Portfolio is responsible for seed-stage investments and portfolio management.

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Series A and growth

ADvantage, the first truly global sports tech fund, invests in early-stage technology companies aimed at shaping the future of sports.

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About leAD

Numbers.

150

+

Investors and mentors

40

Portfolio companies

66

Countries

2100

Startups vetted

150

+

Investors and mentors

40

Portfolio companies

66

Countries

2100

Startups vetted

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Creative People Fueled with Passion

Founders & backers.

leAD is backed by an exclusive circle of international top investors with a strong foothold in the sports industry.

Andrew White

Andrew White

Founder & Executive Chairman at 5Oceans Partnership

Horst Bente

Horst Bente

Co-Founder at leAD Sports, Founder at Adi Dassler International Family Office

Christoph Sonnen

Christoph Sonnen

Co-Founder & CEO at leAD, Partner at ADvantage

Our inspiration

The legacy.

leAD is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation. 

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Partners

Our partners.

leAD creates impact and fuels growth for entrepreneurs, investors, corporates, and global brands. We are proud to partner up with industry leaders, innovation pioneers, and build our foundation on driving business growth to shape the future of sports, health, and entertainment.

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JOINT VENTURE PARTNER

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PRIVATE BANKING PARTNER

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Joint Venture Partner

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FUND PARTNER

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AI PARTNER

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DIVERSITY & INCLUSION PARTNER

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Global Partner

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Academy Partner

Community

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