We’re currently in building mode with more to share in the coming months. Stay tuned!
We do things differently
We are institutional investors with an entrepreneurial mindset. We operate an investment division and an innovation arm.
LEAD /// INVEST
A global family of funds designed to support current & future industry-leading companies.
LEAD /// INNOVATE
An innovation arm working with organizations on strategic innovation and M&A initiatives.
We think differently because we’ve come up differently
It started with an innovator - Adi Dassler
Originally inspired by the entrepreneurial spirit he so innately embodied, we partnered with his family to start LEAD in 2017 in Berlin.
Seven years later, we are no longer the legacy of one but the collective workings of many — partners, funds, operators, mentors, and collaborators — joining together to better human conditions through innovation in sports and health.
“Lead, Don’t Copy” – Adi Dassler