leAD secures investment from Toyoshima to expand in Asia

The Japanese trading company is the first corporate shareholder to join leAD, the leading global sports and health tech ecosystem

Berlin, Germany – March 18, 2021. Toyoshima, the Japanese trading company, has invested in leAD Sports & Health Tech Partners, the leading sports and health tech investment platform. Through this partnership, leAD now establishes its regional footprint in Asia, with Tokyo as its home base.

leAD has primarily received investments from family offices and private investors such as sports entrepreneur Andrew White, who is also leAD’s Chairman, seasoned investor Harold Primat, serial entrepreneur Claudia Hillmeier. leAD founders include the family of Adi Dassler. In addition to that, leAD has also assembled a strong team of corporate partners, which include industry leaders such as adidas, Citi Private Bank, Inseego, and Tavistock Group. Toyoshima is the first corporate shareholder to join leAD.

“This is a major milestone in the leAD journey. We are growing our global presence – we have a regional footprint in Germany, Israel, the UK, the US, and now Japan. With the right partners by our side, we are enlarging our investment power. With the focus of the sports world on Japan, the sports tech market is gaining momentum. Building on our strong track record, we are working with Toyoshima to foster sports and health tech innovation in Asia. Whether that means driving growth of disruptive startups in Asia or opening the doors to the market for our portfolio companies.”

Christoph Sonnen, leAD Co-Founder & CEO

leAD, inspired by the legend of the sports industry Adi Dassler, sources and drives innovation and excellence from the early stage of sports tech and health tech founders’ journeys towards global expansion and market leadership.

“We are very pleased to be the first Japanese and corporate shareholder of leAD,” said Toyoshima Corporate Venture Capital representative. “Taking advantage of our wide range of sales and manufacturing networks, we are working with leAD to support the sports and health tech innovation from and to Japan and Asia.”

In 2020, leAD announced an expansion to the U.S. with the launch of its Academy program in Lake Nona, an epicenter of innovation heralded as the Silicon Valley for sports and health tech innovation. In addition to Lake Nona, leAD has offered a program in Berlin, Germany, since 2017 and has offices in London, UK, and Nassau, Bahamas. Besides the Academy programs, which work as launching pads for the best-in-class early-stage startups, leAD has two other investment vehicles – leAD Portfolio, focused on the seed stage and value creation, and ADvantage Sports Tech Fund, targeting Series A and growth.

For more information about Toyoshima, please visit their website.