Data-driven future: software set to win the game

In our Weekend Briefing newsletter, our CEO Christoph Sonnen addresses hot topics in the market. Here is his take on data.

“Data capture is important, but how you interpret the data is what can give you a competitive edge. As technology is advancing, data capture is also shifting towards computer vision. For now, I think hardware that can offer premium insights, such as Whoop, will remain important for certain customer segments, but it is the power of Whoop’s analytics that sets them apart. Thus, in the future, I really see the software side and hardware agnostic solutions winning. 

I am not the only one that shares this view. Software-driven solutions are growing worldwide. In the digital fitness and sports tech space, the software market is forecast to reach $27.4 billion by 2022. I am even seeing this trend in our own portfolio with companies such as Skill Yoga, Break The Love, and Phlex, who are tapping into Apple Watch, Garmin, and Suunto. So the key question is: Do we leave it to big tech to push the hardware updates and focus on software?

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