Electronic Vest for Martial Arts

PROBLEM & SOLUTION

In martial arts, students just guess when a point happens when two people are sparring. This is equivalent to Usain Bolt running the 100 meters and guessing the time he crossed the line. This is a huge problem for martial art club owners as this guessing of points in practice is demotivating for kids, leads to high attrition and kids not reaching their full potential.

20/20 Armor has created an electronic scoring vest for martial arts that removes the guessing from scoring. We show the score on the vest and use a health bar system like the Street Fighter video game: you have 100% health, as you get hit, your health goes down. Our product has been proven to retain students longer for club owners.

USP’s

20/20 Armor makes an electronic vest that gamifies martial arts like the street fighter video game! 

VISION

We have a three part vision that we will focus on in this order:

  • Be the standard scoring & training equipment for all martial arts
  • Be the official scoring system of the Olympics
  • Make martial arts into a professional sport, watched and enjoyed by the general public

MARKET & COMPETITION

Total addressable market: 240mn practitioners

Total serviceable market: 60 mn practitioners 

Total attainable market: 3mn customers | $1.8 billion 

BUSINESS MODEL

Mass market vest (shipping now): $399/vest 

Vest software (2019 onwards): $120/year

STATUS & ROADMAP

  • $1.2M in orders in 18 months (founded Feb 2016)
  • Delivered product to first customers in Jan 2018
  • Largest distributors signed on
  • Raised $540K ($125K from founders). Closing $700K angel round
  • World wide patent filed and pending
  • Customer testimonial: https://youtu.be/IwVQC076CJ4

  • Feb 2016
    Founded
  • Sep 2017
    Joined leAD Sports Accelerator
  • Jan 2018
    Delivered product to first customers
  • Oct 2018
    Closing seed round

FINANCIAL NEEDS

Closing $700K CAD Round. Use of funds:

  • Sales & marketing - 2 hires: 50%
  • Mobile app dev: 20%
  • Working capital for  manufacturing: 30%

TEAM

ALI GHAFOUR
CEO

4th business, 4 x Canadian National Taekwondo Team, Computer Science degree

TONY KOOK
Director

Owner of 6 martial art gyms (1200 students), VP Taekwondo Canada, 2 x Canadian National Taekwondo Team

WILLIAM SEXTON
COO

USA National Team, 6th Degree Black Belt, Astrophysics

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

CONTACT

ali@2020armor.com