Mobile Game Powered by Physical Activity

PROBLEM & SOLUTION

The “connected generation” is less and less involved in physical activity. Young people rarely play outdoors, and a vast amount of their time is spent on non-active and non-social games.

The need for more physical activity is clear but the lack of motivation and fun pushes many people away from it. Yet, more than 75% of mobile phone owners use their devices to play games. It is only natural that there should be mobile games that weave activity into their plot.

We understand the needs of gamers and realize the untapped potential for innovation in the gaming experience. We are an outdoor gaming company, making mobile games for different audiences, activities, and locations.

We developed a game engine for social, evolving, and diverse mobile games played outdoors through physical activity. The games are fun, engaging, and addictive like the most popular mobile games, but also healthy and charged with the feeling of “playing for real”.

USP’s

  • Complex AI on a live map
  • Real-time player interaction
  • Evolving game plot

VISION

Harnessing technology to bring back play as it was meant to be – active, outdoors, together.

MARKET & COMPETITION

  • Smartphone gaming: $35.3B
  • Strategy and role-playing: 38% mobile gamers
  • Monthly active “Pokemon GO” users: 65M MAU

Though nearly half of the top mobile games are strategy and role-playing games, there is only one outdoor game on that list: “Pokemon GO” with 65M MAU. We will enter this untapped market with our uniquely engaging approach.

BUSINESS MODEL

  • In-app purchases
  • In-game advertising
  • Partnerships
  • Customer projects

STATUS & ROADMAP

Mobile gaming is among the fastest growing markets, and location-based and AR games are gaining popularity. Our unique approach and experience will allow us to take advantage of this growth and secure the most optimal path for the company.

The Fan Engagement and Gamification project we’ve built for Schalke04 showcases how our game engine can create a new layer of digital experience and connect the young fans via a powerful medium of mobile gaming.

We are constantly discussing future projects with new customers and are looking to expand our network of sport-oriented organizations.

  • Sep 2017
    Joined leAD Sports Accelerator
  • Q2 2018
    Pre-Seed investment
  • Q3 2018
    Launch Schalke04 game
  • Q1 2019
    Seed investment
  • Q3 2019
    First strategy game launch

FINANCIAL NEEDS

Pre-seed investment of €100K

  • Development: 40% 
  • Operations: 40%
  • Team growth: 20%

TEAM

TIM FRIEDLAND
CEO

Software engineer and team leader

TOM MINICH
COO

7 years corporate experience and MBA graduate

VICTOR KYRIAZAKOS
Software Engineer

PhD Candidate in AR Games at University of Patras

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR      

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

THOMAS RIEDEL /RIEDEL COMMUNICATIONS

Wuppertal, Germany

simply-X

Bad Gandersheim, Germany

CONTACT

tom@forwardgame.com