Every amateur experiences the game like a Pro

PROBLEM & SOLUTION

Tennis has failed to adapt to the players’ need for digitalization. Even though the technology is there, its use is limited to very few players. Current Smart Court solutions are complex and expensive. No one can afford them. UNTIL NOW.

We have developed the WINGFIELD BOX: an AI-based system that transforms any court into a Smart Court within 10 minutes. The results are professional match statistics, point-by-point video analysis and personalized coaching content for everyone.

USP’s

  • Can be mounted on any net post
  • So simple, it fits into a box
  • Players interact with an app - no sensors or wearables

VISION

Our vision is to digitize tennis by giving every tennis player access to a WINGFIELD Smart Court.

MARKET & COMPETITION

TAM excl. revenue from additional services: 70 mil. tennis players worldwide, mil. courts (100%), € 9 bn.

PLAYSIGHT  (competitor) addressed market: professional facilities  

  • 2000 courts (0,2 %); 1-2 systems per facility; € 60
  • Reach: 500.000 Players; cost of system € 30-40k (3 years)

WINGFIELD  market potential: amateur facilities market

  • 200.000 courts (20%);  2-4 Systems per facility; € 1,6 bn.
  • Reach: 50.000.000 players, cost of the system: € 9k (3 years)

BUSINESS MODEL

B2B   SaaS model with free hardware  

Subscription fee as long as clubs use our service.

B2C Freemium model with in-app purchases

Monetization of player data by providing additional services to users (Coaching AI, Affiliate Marketing, Scouting Tools).

Business Model Innovation

Court owners benefit from higher rents on tennis courts equipped with WINGFIELD BOX and through integration of regional brands within app.

STATUS & ROADMAP

We incorporated the company, are funded by the German government, have our pre-sale-campaign running (with first sales) and equipped one of the biggest tennis clubs in Germany with an MVP in November 2017.

Next Steps: finish product, market-entry Germany, expand to the US

  • Q3 2017
    Joined the leAD Sports Accelerator
  • Q4 2017
    Pre-seed MVP/Pre-sales
  • Q1 2018
    Seed investment
  • Q2 2019
    Market leader Germany

FINANCIAL NEEDS

With the seed-round being closed (1st June) our financial needs are covered for 16-18 months. Starting point for raising the series A round will be Q1 2019.

TEAM

MAIK BURLAGE
Finance & Business Development

Ex-tennis professional and coach

JAAN BRUNKEN
Marketing & Sales

Ex-tennis professional, Davis Cup Team Finland

JULIUS BURLAGE
Hardware Development

Mechanical engineer, passionate tennis player, amateur coach

HENRI KUPER
Software Development

Electrical engineer, C++, Python, Swift, machine learning

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

CONTACT

maik.burlage@my-wingfield.com