Fastest Absorbing Sports Hydration Mix

PROBLEM & SOLUTION

When consumed on a regular basis, traditional sports drinks are harmful and not easy to digest for athletes because of:

  • Excess artificial ingredients
  • Excess carbohydrate content and too acidic which slows absorption and causes stomach distress.
  • One size fits all hydration formulas.

At Valtik Foods, we have developed TITANIUM, a powdered sports drink mix, designed with these beneficial qualities:

  • Contains natural ingredients, fruit-based and is gluten-free
  • Four hydration lines with exact balances of sugar and electrolytes according to sweat rate, CHO-intake, and muscle use in different sports.
  • 2x faster absorbing from the gut into the bloodstream compared to other products
  • Easy to carry and use

USP’s

2X Faster absorbing all-natural hydration mix compared to other products

VISION

To be the most consumer-centric sports nutrition company in the world, by providing the most accessible and healthiest products for athletes. In the next 3 years, we aim to be the top-of-mind brand for sports drinks in LATAM.

MARKET & COMPETITION

  • Worldwide sports nutrition market: USD 12.3 bn with a CAGR (2015-2020) of 8.4% (54% corresponds to sports drinks).
  • LATAM sports nutrition market: USD 912 m with a CAGR (2015-2020) of 7.9%  (86% of which is COL, MEX, CHI, BRA, and PER markets). No market leader (all players with SOM<7.3%) and big space for growth.
  • Newlab Nutrition, Prolife Biotech Colombia and Universal Perfect Nutrition are the biggest competitors using either retail or direct selling models (network marketing) in the Columbian market.
  • Substitute products are water, orange juice, functional and vitamin-enriched beverages.

BUSINESS MODEL

Sell TITANIUM through our distribution channels: direct sales (online and telemarketing – B2C) and retail stores (B2B).

STATUS & ROADMAP

• In the Colombian market since March 2015.

• 120,000+ units sold; accumulated sales of USD 110,000+.

• MoM growth of 22% since startup.

• Two angel investment rounds of USD 120,000 between 2016 and 2017.

• 6-people team.

  • 2018
    Consolidation of Colombian market
  • 2019
    Launch 2 new products in sports nutrition
  • 2020
    Start operations in Mexico, Peru & Chile
  • 2021
    Gain 1.0% SOM in non-protein sports nutrition products in markets of op

TEAM

OMAR D. HUERTAS
CEO

Suma cum laude chemical engineer with a minor in business. Experience in the food packaging Industry and upstream. Previously worked for a tech startup in the US sold for USD 5 mn in 2014.

CAMILO A. MORA
Technical Director

Chemical and environmental engineer with a M. Sc. In product and process development. Previously worked for a big multinational flavoring house developing beverage formulations for Coke, Aje, Pepsi, etc.

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

ESTEBAN MANCUSO

Managing partner at Velum Ventures with a portfolio of more than 10 companies with sales of more than USD 10 million/yr. Strategy consultant and entrepreneur. MBA from IE Business School.

CONTACT

odhuertas@valtikfoods.com