As an investor and partner, we foster innovation in fast-paced growth environments.
leAD creates impact and fuels growth for entrepreneurs, investors, corporates, and global brands. We are proud to partner up with industry leaders, innovation pioneers, and build our foundation on driving business growth to shape the future of sports, health, and entertainment.
Over the past 4 years, leAD has evolved with the legacy of Adi Dassler as the backbone to a global market leader in early-stage sports and health tech investments. As an investor and partner, we foster innovation in fast-paced growth environments. Adding to the momentum of our success, we are growing our commercial partner network to share business success and generate further shared value.
Partnerships built on driving business growth, innovation and return on investment
Providing you unparalleled direct access to innovation across the sports and health tech sectors
Strengthening your brand’s position as an innovative leader supporting the next generation of successful entrepreneurs.
Butter is an award-winning brand design studio specializing in the unexpected. We partner with game-changers in sports and beyond, from startups to global brands, to shape how they're perceived.
Butter is giving all companies backed by leAD discounted startup rates for their services.
10XBeta is an award-winning product development and venture studio. Employing an agile hardware approach, leveraging 20 years of innovation and manufacturing networks, 10Xbeta is perfectly suited to support the development of new innovative healthcare products.
leAD companies have access to exclusive project packages and special rates.
Enterprise Legal Studio is a boutique law practice focused on serving entrepreneurs, startups and investors, with emphasis on technology companies. The firm has particular expertise in founder relationships, venture capital financings, and acquisitions.
ELS offers leAD startups one free office hour, which could include discussions about the company’s legal setup as well as planning for future transactions such as financings, issuing stock options, or developing customer agreements.
Lake Nona Performance Club is a state-of-the-art community, fitness, sports and wellbeing center dedicated to advancing the pursuit of integrative health and bettering the community by bettering the individual.
The Lake Nona Performance Club has kindly sponsored free memberships for all founding teams.
Think-it is an engineering collective that helps innovative teams do more with less. We develop and deploy software engineers, helping partners rethink how to build high-performing engineering teams. We specialize in data science and machine learning, cloud development and full-stack development.
Hire an engineer or data scientist from Think-it, save 10% per month for 3 months. Or hire 2 or more to save 15% for 6 months. Schedule a 1:1 consultation to discuss remote work best practices, scope engineering requirements, and more at no cost.
Thumbraise is passionate about connecting entrepreneurs and investors. Using advanced analytics and highly engaging pitch content, they dramatically improve the status quo of meeting investors or finding investments.
They've already had over $150 million of investments flow through the platform. Whether it's through custom events, private networks, or managed dealflow, the best place to find to connect to a new investor is on Thumbraise.
WB Engineering is a product design company dedicated to assisting clients in consolidating ideas into fine, quality products. WB Engineering specializes in optimizing products for better functionality, manufacturability, and profitability, looking at the idea as a holistic, viable product.
Clients backed and partnered with leAD have access to exclusive project packages which help startups reduce costs with a special leAD rate.
Cryptr enables any organization to use an highly secure authentication technology without passwords for their customers.
Startups get a free audit of their authentication and user onboarding process. The offer runs for 15 months; first 3 months for free & the next 12 months at 50%. If startup recommends Cryptr, startups get an additional 1 month free up to 6 months.
Zendesk is a service-first CRM company with support, sales, and customer engagement products designed to improve customer relationships.
Startups get 6 months of free access to Zendesk Support Suite and Sales CRM, Zendesk Explore and Zendesk Sunshine. Offer available for startups that are new customers with fewer than 100 employees and funding no greater than Series B. Apply here.
Freshworks is one of the fastest-growing unicorns backed by Google Capital, Accel, Sequoia, Tiger Global. They're a leading maker of cloud-based customer and employee engagement software. Trusted by 250,000+ businesses across 150 countries.
Startups get $4000 in credits on the Freshworks suite of products and priority access to Freshworks startup program. Solutions include CRM, LiveChat, Support, Marketing automation, Project Management, and HRMS.
Stradigi AI is an AI software company that enables organizations to bring business-accelerating AI to fruition, quickly. Kepler alleviates the AI talent gap by empowering users with access to intuitive Automated Data Science Workflows, built to generate results for use cases across the business stack.
Selected early-stage sports and health tech companies that are part of the program will be able to use Kepler, Stradigi AI’s newly launched self-service version of its Machine Learning platform.
Amazon Web Services offers startups backed by leAD Sports & Health Tech Partners a plethora of benefits, including training, credits, business support, and a whole team devoted to helping startups scale their company.
Amazon Web Services offers discounted rates for their services to all selected leAD startups.
Sportradar is multinational cooperation that collects and analyzes sports data from all over the world. They are the leading provider in data and content services in many areas —Sports Media, Betting, OTT, to name a few. Their clients range from startups all the way to federations.
Startups have access to the program ‘Acceleradar’ that offers access to data as well as other services such as access to mentors, non-third party sports data API, Mobile Development Platform, Pre-Match & Live Odds, and Sports Data Widgets for up to a year.
Lyon Visuals is a full-service visualization studio. Their team works closely with the world’s leading brands, agencies, and businesses; providing them with 3D modeling/rendering, photography and production CAD files.
Lyon Visuals is giving all leAD Accelerator startups up to 15% off their modeling and CAD needs.
Marlin Motion helps product managers and marketers add video and animation to their products and services. With a background in technology, the Marlin Motion team specializes in explainer videos, app previews, tutorials and video ads for apps and software products.
Marlin Motion is giving all Academy participants discounted startup rates for all their services.
Lemberg is an IoT, mobile and web development company focused on accelerating startups with feasible technologies. Lemberg is currently running a team of 90+ professionals who can help startups throughout all stages of IoT.
Lemberg supports the leAD startups with hardware design and prototyping, embedded software development, mobile apps creation, cloud development and integrations with third-party systems and devices.
CurrencyTransfer.com is the world’s first global payments marketplace. With over 10,000 registered clients, CurrencyTransfer saves you time and money by ensuring the best rates from the right marketplace supplier for every international payment.
Startups get preferential rates for transfers on the more than 40 currency pairs and 600+ routes available on the global payments marketplace, access to award-winning risk management tools, and a dedicated relationship manager.
LambdaWorks is a software development studio specialized in helping startups with the technical side of their product, supporting founders in the early tech decisions. Core services: concept design, prototyping, mobile, web and custom software development, BI, and product management.
leAD startups receive free technical consulting, a 20–30% service discount for 6 months and the first 2 weeks are on us if we're not a fit.
HubSpot is a software platform that helps generate leads, close deals and manage pipeline, with products for customer relationship management, marketing, and sales. HubSpot Service helps you connect with customers, exceed their expectations, and turn them into promoters of your business.
HubSpot’s CRM aligns sales and marketing, HubSpot Marketing helps you grow traffic and convert visitors, and HubSpot Sales helps you skyrocket your productivity and close more leads with less work. All at startup-friendly pricing up to 90% off.
Urban Sports Club is the most flexible and diverse sports offer in your city anywhere in Europe. You can choose between 50+ types of sports (ranging from classic gym workout, swimming, yoga, or bouldering, to team sports and lots more).
Urban Sports Club is giving startups from the leAD a special discount on their membership.
SEOmonitor is an award-winning tool designed to help businesses overcome the industry’s challenges by developing innovative technologies for specialists to make the most out of the available data and deliver insightful and reliable reports
SEOmonitor offers all leAD backed startups unlimited users, 1 website & 200 keywords to track. It is available for one year from the moment it is used.
GoCardless provides a simple and cost-effective way to accept recurring payments by Direct Debit across the Eurozone (SEPA), UK (Bacs) and Sweden (Autogiro).
GoCardless is delighted to offer the leAD portfolio 50% off fixed fees for the Plus and Pro packages for their first 12 months.
Digital change transforms the world at a rapid pace. SKW Schwarz roots go back to 1949 and they offer legal advice that tackles today what will be the issues of tomorrow.
SKW Schwarz gives all selected leAD startups a 20%-40% discount off the hourly rate and more depending on overall amount of hours and 30%-40% off the IP application rates (German, EU and IR Trademark).
ChillBill, your digital shoebox for your invoices, helps startups which are at the beginning of a long and exciting entrepreneurial journey to never lose track of their finances again.
ChillBill is giving startups from the leAD Sports Accelerator a special offer on their services during the duration of the program.
Zipper Studios works with startups to transform their vision into great software products through a process focused on fast prototyping and attention to detail, creating stunning UI and an intuitive but simple UX, efficient development, product management, and technical management expertise.
leAD startups receive a 20% discount on Zipper Studios software development services. On top of this, leAD startups have exclusive access to a 14 days prototyping service.
Hear what our partners have to say about our collaboration.
"We had the great opportunity to develop and execute the corporate design basics and the first webpage for leAD. Horst and Klaus Bente told us how they experienced their grandfather Adi Dassler and his passion for sports innovation. Through leAD, they managed to let Adi’s passion live on and keep inspiring new generations of young innovators and entrepreneurs in sports industry. And we were just happy to be part of it. Since sports is one of our key business fields – leAD is the perfect platform to get in contact with promising startups and support them with developing their ideas to brands! Above from it, leAD is the inspiring network of people from all sports-related fields that share this one strong general passion for sports."
"At leAD, you will get the most valuable connections from the sport of your interest, meet with people with rare skills, knowledge, and experience, and receive immediate feedback whether your idea has sense in a particular sport, and how it could bring more value."
"I think what leAD is doing is amazing and more should take note of it."