OUR MENTORS

Ben Rhodes

Group Marketing Director/ CMO formerly at Royal Mail plc.

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Ben is an experienced Chief Marketing Officer and business advisor, with an enviable track record in delivering growth across a broad range of sectors. Cutting his teeth in advertising back in the 90s, Ben worked with a number of high-profile brands on their advertising and marketing activities, including Microsoft, JP Morgan, Johnson & Johnson and AMD, in the UK and across Europe. Ben moved to MasterCard in 2005 where he led the award-winning Priceless advertising campaign for several years, alongside activating high profile sponsorships including the BRIT Awards, Barbarians Rugby, Ryder Cup, UEFA Champions League and FIFA World Cup. In 2010, Ben joined Royal Mail a £7bn turnover business in the UK, where for a decade he was responsible for marketing. Highlights included developing a new brand strategy at IPO, establishing customer segmentation, CRM, digital marketing, and social media capabilities, launching a £1bn direct mail media channel for advertisers, increasing marketing effectiveness 4-fold, and more recently leading the digital transformation. Alongside his corporate knowledge, Ben has experience mentoring several pre-seed start-up ventures at the Oxford Foundry, as well as consulting for several established owner-led businesses in the education, cleaning, and sports goods sectors.

Involvement :

GO-TO-EXPERT, HEAD COACH, VIRTUAL MENTOR

Expertise :

COMMUNICATION & PR, CUSTOMER MANAGEMENT, E-COMMERCE, MANAGEMENT, MARKETING, MEDIA & ENTERTAINMENT, MOBILE & DIGITAL

SPORTS :

CRICKET, ROWING, RUGBY, RUNNING