Geoff is a sports strategist working with the likes of FIFA, UEFA, FIBA and other sports in a wide range of areas from strategic planning, marketing and communications, digital, technology, fans engagement, public affairs and knowledge sharing/exchange programs.  In addition, Geoff consults with a  number of sports tech companies in the CRM, eSports, wearable, fans engagement and athlete performance spaces. Geoff is a part-time lecturer in marketing at Queen’s University Belfast, is Chair of Netball Northern Ireland, and is also a board member of Tourism Northern Ireland.